Master of Arts in Beauty and Lifestyle (Organisational Operations and Management) [MA(BLOOM)] [*Subject to University’s Approval]

Programme Aims

This programme has four Programme Intended Learning Outcomes. Upon successful completion of the programme, students should be able to:

• Synthesise advanced theoretical frameworks from the three curriculum pillars: i) Beauty; ii) Health and Wellness; and iii) Business, Finance, and E-commerce to construct holistic, multidisciplinary strategies that address the complex interdependencies between aesthetic practices and wellness.
• Critically evaluate the socio-cultural and psychological constructs of beauty to foster an appreciation for diverse socio-cultural, historical and global perspectives on beauty, allowing students to analyse and address disparities in beauty standards critically.
• Integrate scientific knowledge and health literacy for wellness and beauty, emphasising the integration of physical and psychosocial well-being in enhancing integrated wellness through the paradigms of western medicine, traditional Chinese medicine and alternative practices.
• Apply practical knowledge and skills to navigate current business trends, develop effective business strategies like finance management and marketing through e-commerce, thereby enabling students to be ethical practitioners and entrepreneurs to have a positive impact in the beauty and wellness landscape.

Prospective Students

• Bachelor's degree holders from any academic discipline.
• Aspiring entrepreneurs, brand managers, wellness consultants.
• Industry professionals seeking advanced strategic roles.

Programme Structure

The programme requires the completion of 24 credit points (cps) to fulfil graduation requirements, comprising 6 core courses (18 cps) and 2 elective courses (out of 4 options, 6 cps). Each course carries 3 credit points. Full-time students normally complete the programme within one year.

Programme Curriculum

Medium of Instruction

Chinese (mainly Putonghua) and supplemented with English.

Study Location

Classes in the same or different semester(s) may be scheduled on weekday daytime or evenings, weekends and/or during long holidays at the Tai Po Campus / Tseung Kwan O Study Centre / North Point Study Centre / West Kowloon Study Centre / Kowloon Tong Satellite Study Centre and/or other locations as decided by the University. The final choice of study location is subject to the University's discretion.

Career Prospects

• Beauty and Wellness Entrepreneurs
• Brand Managers (International conglomerates)
• Wellness Consultant, Corporate Social Responsibility (CSR) or Policy Advisor
• E-Commerce Strategists in the beauty sector

Disclaimer

The University is committed to upholding the educational quality and standard of the programmes it offers. The University, being funded by the University Grants Committee (UGC), is one of the nine self-accrediting institutions in Hong Kong. In addition, the quality of the educational experience in all programmes offered by the UGC-funded universities is subject to the quality assurance process administered by the Quality Assurance Council of the UGC. Individuals who wish to apply for qualification certification in Chinese Mainland after graduation should contact the CSCSE (website: https://zwfw.cscse.edu.cn/cscse/lxfwzxwsfwdt2020/xlxwrz32/index.html) directly for updated details and confirmation. The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate’s qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong.
 

In the event of inconsistency between information in English and Chinese versions or where an interpretation of the programme content is required, the decision of the University shall be final.

Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable.

EdUHK, has not collaborated with any agency in Chinese Mainland or Hong Kong on admission, and does not encourage students to entrust their applications to any third-party agents and we always contact applicants directly on updates regarding the applications. You must complete and submit your own application via the EdUHK online admissions system and provide your own personal and contact details. Please refer to the official EdUHK channels, such as programme websites and the admissions system, for the required information to complete your application.

Important Notes for Students from Chinese Mainland on Overseas Credential Evaluation (國(境)外學歷學位認證)

• Students who have fulfilled the programme requirements will be conferred the degree upon the approval of the University's Academic Board. The University bears no responsibility for the evaluation of its degrees outside of Hong Kong. Students are advised to consult with the relevant authority(ies) for the prevailing rules/regulations.

• Individuals who would seek qualification certification in Chinese Mainland after graduation should contact the Chinese Service Centre for Scholarly Exchange (CSCSE) 中國(教育部) 留學服務中心 (https://www.cscse.edu.cn) for updated details.

• The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate's qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong. 

• CSCSE  takes a very prudent approach in evaluating each application, including the students' residential period in Hong Kong during the entire study period. When evaluating graduates' credentials, the full border entry and exit records of individual applicants will be examined.

• Students who would pursue credential recognition should be aware that short stays in Hong Kong during the study period may not fulfil the CSCSE residential requirements, leading to possible uncertainty and risks to their credential recognition.

• Students are seriously advised to consider the above when making personal plans, such as accommodation and travel plans from Hong Kong, etc. and make necessary arrangements where appropriate.  

• It is the responsibility of the students to be familiar with and comply with the University regulations and guidelines governing the Taught Postgraduate Programmes. Students should refer to the Graduate School website for the General Academic Regulations and the Code of Practice for Taught Postgraduate Programmes for details. 

• Students should consult with CSCSE if they have any enquiries. 

1 June 2025

Entrance Requirements (for 2027/28 Admission)

1. General Requirements

• Recognised Bachelor's Degree from a recognised university or other equivalent qualifications.
• Applicants who obtained degrees from universities in Chinese Mainland are required to provide:
  • Degree Certificate（學位證書-中文原件掃描）and Online Verification Report of Higher Education Degree Certificate（學位在線驗證報告）issued by the CHSI（學信網）with a validity period of six months;
  • Graduation Certificate（畢業證書-中文原件掃描）and Online Verification Report of Higher Education Qualification Certificate（學歷證書電子註冊備案表）issued by the CHSI（學信網）with a validity period of six months; and
  • Final Transcript（最終成績單-中文原件掃描）.

2. Interview

• Shortlisted applicants may be required to attend an interview.

Tuition Fee

HK$180,000 (24 cps) 

The tuition fee is provisional and subject to adjustment. Tuition fees paid are normally not refundable or transferable. Students who still need to take courses to meet graduation requirements beyond the regular study period will need to pay a fee for extended study.

AAPSEF Entrance Scholarship

Starting from the 2026/27 academic year, the Academy for Applied Policy Studies and Education Futures will offer a one-off entrance scholarship (HK$30,000) to local and non-local students with outstanding academic and non-academic achievements in its taught postgraduate programmes.

Places are limited, please visit the Academy’s website for details.

Application and Enquiries

Admission: acadmission@eduhk.hk

Interested applicants should submit their applications via EdUHK Online Application Systems. Prior to submission, please visit https://www.eduhk.hk/acadprog/postgrad/index.html for detailed application and admission information.

Disclaimer

The University is committed to upholding the educational quality and standard of the programmes it offers. The University, being funded by the University Grants Committee (UGC), is one of the nine self-accrediting institutions in Hong Kong. In addition, the quality of the educational experience in all programmes offered by the UGC-funded universities is subject to the quality assurance process administered by the Quality Assurance Council of the UGC. Individuals who wish to apply for qualification certification in Chinese Mainland after graduation should contact the CSCSE (website: https://zwfw.cscse.edu.cn/cscse/lxfwzxwsfwdt2020/xlxwrz32/index.html) directly for updated details and confirmation. The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate’s qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong.
 

In the event of inconsistency between information in English and Chinese versions or where an interpretation of the programme content is required, the decision of the University shall be final.

Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable.

EdUHK, has not collaborated with any agency in Chinese Mainland or Hong Kong on admission, and does not encourage students to entrust their applications to any third-party agents and we always contact applicants directly on updates regarding the applications. You must complete and submit your own application via the EdUHK online admissions system and provide your own personal and contact details. Please refer to the official EdUHK channels, such as programme websites and the admissions system, for the required information to complete your application.

Important Notes for Students from Chinese Mainland on Overseas Credential Evaluation (國(境)外學歷學位認證)

• Students who have fulfilled the programme requirements will be conferred the degree upon the approval of the University's Academic Board. The University bears no responsibility for the evaluation of its degrees outside of Hong Kong. Students are advised to consult with the relevant authority(ies) for the prevailing rules/regulations.

• Individuals who would seek qualification certification in Chinese Mainland after graduation should contact the Chinese Service Centre for Scholarly Exchange (CSCSE) 中國(教育部) 留學服務中心 (https://www.cscse.edu.cn) for updated details.

• The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate's qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong. 

• CSCSE  takes a very prudent approach in evaluating each application, including the students' residential period in Hong Kong during the entire study period. When evaluating graduates' credentials, the full border entry and exit records of individual applicants will be examined.

• Students who would pursue credential recognition should be aware that short stays in Hong Kong during the study period may not fulfil the CSCSE residential requirements, leading to possible uncertainty and risks to their credential recognition.

• Students are seriously advised to consider the above when making personal plans, such as accommodation and travel plans from Hong Kong, etc. and make necessary arrangements where appropriate.  

• It is the responsibility of the students to be familiar with and comply with the University regulations and guidelines governing the Taught Postgraduate Programmes. Students should refer to the Graduate School website for the General Academic Regulations and the Code of Practice for Taught Postgraduate Programmes for details. 

• Students should consult with CSCSE if they have any enquiries. 

1 June 2025